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A special rate/charge scheme (marketing, promotion and business development fund) is money that is raised by Council through a levy on properties used for commercial purposes within a defined boundary, normally an activity centre.
Schemes are usually prepared and facilitated by Council at the request of the respective Business/Trader Association of that precinct.
The funds collected are wholly allocated to an incorporated Business/Trader Association via a funding agreement with Council. The Association is required to expend the funds specifically for the purposes of promoting and marketing the commercial centre. Schemes in Port Phillip are usually in place for a period of five years and require renewal upon expiry.
Council recognises the important role that a special rate/charge schemes play in providing support for commercial centres in Port Phillip as they can provide a significant pool of funds to market and promote precinct. As such Council provides support through the City Business Unit with the implementation/renewal of the Scheme, assisting the Association with governance and day to day operations and providing assistance with strategic planning such as business and action plans.
are three special rate/charge schemes currently active in Port Phillip. These
include St Kilda Village Special Rate, Fitzroy
Street Special Rate and the Port
Melbourne Special Rate Schemes.
The implementation and administration of a special rate/charge scheme requires significant commitment from Council and a Business/Trader Association. Trader Groups or Incorporated Business Associations are encouraged to approach Council officers to discuss further information and direction on any implementation and renewal of a special rate/ charge scheme.